In the online intellectual property wars, you used to just pick a side and stick to it. But in two high-profile Internet copyright suits filed by Universal Music Group, a pair of key lawyers defending video-sharing Web sitesGreenberg Traurig’s Ian Ballon and O’Melveny & Myers’s Dale Cendalihave represented the plaintiffs side in previous cases involving similar legal arguments.

Ballon and Cendali’s turnabouts highlight a trend in which Internet lawyers are beginning to find clients on both sides of the copyright battles facing new technology companies, particularly after firms such as News Corporation and Google Inc. have gobbled up successful Web sites.

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