To get an idea of what its “open innovation” model has meant to The Procter & Gamble Company, pretend you are doing your weekly shopping at the local supermarket?but you can’t buy the products that have emerged from a new P&G business process called Connect + Develop.
Cross off your list Swiffer dusters and Mr. Clean Magic Eraser and mops. Same for Bounce, Downy Wrinkle Releaser, and Dryel in the laundry section. Over in health and beauty aids, you’ll have to do without a Crest SpinBrush and Olay Regenerist lotion. These and dozens of other products occupy vast swaths of retailers’ real estate today solely because seven years ago P&G switched to new paradigm for finding, licensing and developing innovations from far outside its own famed R&D labs.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
