Coatings Excellence International, a packaging company headquartered in a former cornfield in Wrightstown, Wisconsin, 15 miles southeast of Green Bay, is just the sort of Rust Belt business you’d expect to be gutted by low-cost Asian competitors. But you’d be wrong.
Consider the ubiquitous pink individual- serving packets of Sweet’N Low. CEI recently beat out a South Korean competitor for the job of printing and polycoating the paper, becoming Cumberland Packing Corp.’s sole supplier. CEI has filed for roughly 30 U.S. patents in six years, all aimed at saving money in manufacturing or giving its products an edge over the competition. “We use our IP to gain an advantage,” says Sarah DeBruin, CEI’s general counsel.
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