As Big Law marketing budgets grow, law firms are pouring more resources into business development budgets for associates, finding the expense here worth the investment for junior lawyers.
Business development programs for associates in law firms have “taken off,” consultants say. Mayer Brown, for instance, recently expanded its associate-driven business development program, known as the “NextGen” initiative, to New York. Started in 2018 in the firm’s London office, it’s a series of networking events, drawn up by committees of associates, counsel and trainees in each office, with some support from the firm’s business and development arm.
