Freshfields has announced a brand refresh, changing its legal name from Freshfields Bruckhaus Deringer to just “Freshfields”.
The firm says this “reflects the firm today and its ambitions for the future.”
2 minute read
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https://www.almintel.com/international-edition/2024/09/24/freshfields-scraps-bruckhaus-deringer-from-name/
Freshfields reception desk. Photo: Ryland West/ALM
Freshfields Scraps 'Bruckhaus Deringer' From Name
The new brand will start to be rolled out from October, with the firm undergoing a formal name change.
September 24, 2024 at 09:04 AM
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